超级工厂 | SUPER FACTORY
当代工业社会拥有空前的物质生产能力
处于最能支配自然的时代
这种文明倡导自由
但却使人们更不自由
Contemporary industrial society has unprecedented material production capacity,
In the era of most control over nature.
This civilization advocates freedom,
But makes people less free.
DDS(Design Dream Show)当代家居潮流观念展是一个大型的家居品牌集合展，为观众和参展商提供一个接收前沿资讯，产品和设计讨论的场所。此次展会希望能更好的体现“制造年轻力”的主题和各个不同板块之间的特色与融合。
DDS (Design Dream Show) is a large-scale home furnishing brand collection exhibition, providing a place for visitors and exhibitors to receive trend information, product and design discussions. This exhibition hopes to better reflect the theme of "manufacturing youth" and the characteristics and integration of various sectors.
KEY design 可以设计工作室在与品牌的沟通后，逐渐明确了以“制造”为主题的“超级工厂”空间。将制造生产的关键流程“呈现-组装-加工-采集-灵感-回归“，采用倒叙的方式呈现主题。观众在进入展位后经由一些过渡空间，发现和感受生产制造的全过程，也希望能给观众留下一些对于现代工业文明的思考。
After communicating with the brand, KEY design studio gradually clarified the "super factory" space with the theme of "manufacturing". The key process of manufacturing and production "appear-assemble-processing-collection-inspiration-return" is presented in a flashback manner. After entering the booth, the audience can discover and experience the whole process of production and manufacturing through some transitional spaces, and also hope to leave some reflections on modern industrial civilization for the audience.
1.呈现 Appear
观众最先了解到的产品往往是包装完成后的呈现。
入口处的设计选用具有工厂特色的巨型管道作为核心元素，三根巨型管道又分别涵盖了接待，多媒体互动以及内部通道的功能。再通过一些小型管道，传送带以及货运推车的方式，直观体现出“制造”气质。快递包裹样式的黄色箱子则代表着所有参展品牌的直观呈现。
The first thing the audience learns about the product is often the presentation after the packaging is complete.
The design at the entrance selects giant pipes with factory characteristics as the core element, and the three giant pipes cover the functions of reception, multimedia interaction and internal passages respectively. Through some small pipes, conveyor belts and freight carts, the "manufacturing" temperament is intuitively reflected. The yellow box in the style of express package represents the visual presentation of all participating brands.
淡灰色的空间底色也具有更好的“制造”气质，各具主题的颜色内置其中，用以中和沉重的工业气息。进入时空隧道后则意味着开始了这场“制造”的回溯之路。
The light gray space background color also has a better "manufacturing" temperament, and the colors of each theme are built in to neutralize the heavy industrial atmosphere. After entering the time-space tunnel, it means the beginning of this "manufacturing" backtracking road.
2.组装 Assemble
在品牌呈现之前的步骤则是组合包装。
机械化生产早已成为现代化生产的代表，在进入到内部空间后的第一个过渡空间就是通过机械臂来呈现的。褶皱的工业锡纸加上强烈的白炽灯，营造浓烈的“制造”氛围。
The step before the brand presentation is the combined packaging.
Mechanized production has long been the representative of modern production, and the first transition space after entering the interior space is presented by the robotic arm. Crumpled industrial tinfoil combined with a strong incandescent light creates a strong "manufacturing" feeling.
3.加工 Process
切割加工是组装打包的前一个环节。
第二个过渡空间的装置则是把生产工具巨大化成为展示工具，将生产工具的腔体转化成具有展示功能的装置，每个玻璃容器中会存放不同材质的工业碎屑，下方对应的是对应品牌的产品，以此来表现加工环节的感受。
Cutting is the first link in assembly and packaging.
The device in the second transition space transforms the production tool into a display tool, transforming the cavity of the production tool into a device with a display function. Each glass container will store industrial debris of different materials. Corresponding to the brand's products, in order to express the feeling of the processing link.
4.采集 Collection
在加工前的选择正确合适的材料至关重要。
这里我们以绿植为载体，设计一个可被进入的小竹林，从而体验到原材料选择的过程。
The selection of the correct and suitable material prior to processing is crucial.
Here we use green plants as a carrier to design a small bamboo forest that can be entered, so as to experience the process of raw material selection.
5.灵感 Inspiration
在所有的制造过程之前，确定以什么样的形式制造什么样的产品，是这场回溯之旅的先决条件。
位于内部空间的讨论区，恰如其分的能够胜任这个环节。在简洁的产品货架和绿植载体的原材料环绕的论坛区域，讨论着下个产品的灵感来源。
Determining what product is made in what form, before all the manufacturing process, is a prerequisite for this retrospective journey.
The discussion area located in the inner space is appropriately qualified for this link. In the forum area surrounded by simple product shelves and raw materials of green plant carriers, the source of inspiration for the next product is discussed.
6.回归 Return
作为展览的结束空间，在这一切的回溯之旅后，在经过一系列的工业生产过程之后，通过绿色出口回归到自然生活当中去，留下更多的思考和遐想。
As the end space of the exhibition, after all this retrospective journey, after a series of industrial production processes, it returns to natural life through green exports, leaving more thoughts and reverie.
项目名称：超级工厂
项目类型：展览展会
项目阶段：概念（筹建中）
项目面积：2000㎡
主要材料：浅灰色涂料，镜面不锈钢，竹子，色彩贴纸
设计团队：张坤、惠中旗
设计公司：KEY Design 可以设计
Project Name: Super Factory
Project Type: Exhibition Design
Project Status: Concept(under construction)
Project Area: 2000㎡
Main Materials:light gray paint, mirror stainless steel,bamboo,color sticker
Design Team: Kun Zhang, Zhongqi Hui
Design Company: KEY Design Studio
