CLIENT
Growing Wild is a boutique florist based in Buena Vista, Colorado, USA.
OBJECTIVES
Owner Madison contacted Ulysses Design Co to rebrand her business to help improve her brand image. The project objective was to give the brand identity a more contemporary feel to connect with a younger and more specific audience.
CHALLENGES
Madison wanted to appeal to a new audience but also maintain key contracts with local businesses she supplies. To accommodate both markets we had to create a fresh and exciting new brand identity that caught the attention of her desired audience but also did not alienate her existing market.
RESULTS
We designed a responsive brand identity that worked cohesively across signage, store branding, packaging, website and social media. Due to the nature of the business, we used a refined and elegant logotype that we customised to feel like plants growing. For the brand mark and mascot, we hand drew Madison's dog Chancho surrounded by flowers to add some personality and authenticity to the brand identity.
We expanded this brand identity with a graphic elements suite of icons that represented key aspects of Madison’s business. We built on this with brand typography and colour palette to maintain a cohesive brand message. Finally, we brought this all together with a bullet proof brand style guide with clear instructions on how to implement the new brand identity.
TESTIMONIAL
This company must be psychic, they were so on point with our new branding design I thought they had read my diary or something! They were extremely easy to work with, they really listen and process what you want and what you actually need. If you're wanting any design work done, Ulysses Design Co is the way to go.
Madison Guy, Owner of Growing Wild
