MyState 30 sec TVC - "Happiness"
Agency:Red Jelly
AgencyProducer: Nadine Logan
Creatives:Creative Director – Andrew Timbs, Art Director – Mat Wearne, Marcus Saunders,Writer – Leon Cameron
Director:Andrew Timbs
D.O.P:Katie Milwright
Format:RED
PostHouse: E-motion Media
Editor:Ben Abbott
AgencyProducer: Nadine Logan
Creatives:Creative Director – Andrew Timbs, Art Director – Mat Wearne, Marcus Saunders,Writer – Leon Cameron
Director:Andrew Timbs
D.O.P:Katie Milwright
Format:RED
PostHouse: E-motion Media
Editor:Ben Abbott
MyStateFinancial is the local in the Tasmanian home loan market. The challenge for this campaign was to
differentiate MyState from the infighting and the self-serving reputation of the 'Big Four'.
differentiate MyState from the infighting and the self-serving reputation of the 'Big Four'.
The Idea:
Reinforce the emotional benefits of choosing MyState, show what that meant to MyState customers and demonstrate that happiness is a Mystate home loan.
The Results:
In a downturning market MyState's home loan book actually defied the trend and grew. The success of the original campaign was later backed up in a Happiness extension campaign targeting home renovator borrowers.
Reinforce the emotional benefits of choosing MyState, show what that meant to MyState customers and demonstrate that happiness is a Mystate home loan.
The Results:
In a downturning market MyState's home loan book actually defied the trend and grew. The success of the original campaign was later backed up in a Happiness extension campaign targeting home renovator borrowers.
