DeBeer's Editorial Sponsorship: The History of Light in Art
BLOUIN ARTINFO’s editorial team created a series of articles “The History of Light in Art” This editorial program included a series of articles that explored light in art history and aligned perfectly with the De Beers brand “Jewelers of Light.”
The custom advertising program included the following features:
• A custom landing page that acted as an aggregate of all related content over the course of the campaign.
• Custom designed promotional units that drove traffic to the custom landing page and related articles.
• A custom newsletter that drove traffic to the special feature
• A social media campaign that drove traffic and promoted the special editorial feature on Twitter and Facebook
• A custom landing page that acted as an aggregate of all related content over the course of the campaign.
• Custom designed promotional units that drove traffic to the custom landing page and related articles.
• A custom newsletter that drove traffic to the special feature
• A social media campaign that drove traffic and promoted the special editorial feature on Twitter and Facebook
Custom editorial program promoted within the Homepage top carousel and co-branded ad units ran throughout BLOUINARTINFO.COM and drove traffic to the custom landing page.
Custom landing page with tailored design to illustrate to viewers that this was an ongoing series.
Custom landing page with all 5 parts illustrated.
