The Products
BLOUINARTINFO.com reaches an elite audience of art and cultural enthusiasts worldwide. The culturally cognizant audience is both affluent and set trends across many markets. Blouinartinfo.com is the perfect environment to reach high net-worth collectors, as well as private dealers, gallery owners, and market influencers.
BLOUINARTINFO.com reaches an elite audience of art and cultural enthusiasts worldwide. The culturally cognizant audience is both affluent and set trends across many markets. Blouinartinfo.com is the perfect environment to reach high net-worth collectors, as well as private dealers, gallery owners, and market influencers.
Art+Auction is considered to be the collector’s bible for over 35 years. We cater to the serious collector that is both emotionally and financially invested in art and culture, and who identify themselves through the luxury goods and art they purchase. With a medium net worth of over 2mm USD, our readers have the potential to become your best customers.
The Concept
Many luxury brands have a history of quality and craftsmanship, which permeates their advertisements. We propose to further enhance Bottega Veneta’s image as a premier luxury brand with a unique integrated online and print campaign, capturing the interest of the sophisticated customer for more than the few minutes they spend looking at an advertisement.
Many luxury brands have a history of quality and craftsmanship, which permeates their advertisements. We propose to further enhance Bottega Veneta’s image as a premier luxury brand with a unique integrated online and print campaign, capturing the interest of the sophisticated customer for more than the few minutes they spend looking at an advertisement.
Since 2001, Bottega Veneta has diversified its brand expanding outside of the luxury handbag, small leather-goods, luggage and ready-to-wear markets. Bottega Veneta has added exciting products to its collections including fragrance, fine jewelry, a watch, furniture and home accessories.
Our concept is to introduce a Custom Monthly Column devised to entertain and educate our sophisticated and self-assured readers, coupled with timely ads from the various Bottega Veneta collections. The Column would be written by a fictitious Art World professional who not only travels the world, but attends VIP events and is seen at all the best parties surrounding the arts. The Column will be both witty and entertaining with antidotes of the protagonist’s adventures. This Column will highlight a woman who is both sophisticated and elegant thus frequently wears products from the Bottega Veneta collections.
The digital portion of this campaign, on BLOUINARTINFO.com, would be a Custom Sponsored blog featuring Bottega Veneta’s logo. Display Ads would run adjacent to the each blog post, and cobranded ad units would run throughout Blouinartinfo.com driving traffic to each blog. In addition, social media would also be used to drive traffic. The print portion of this campaign would include a Full Page Ad running adjacent to either a Full or Half page Column.
The Voice
A contemporary art advisor in her early 30s, that works with the world’s top collectors. In league with the powerful women of the art world (think Amy Cappellazzo and Andrea Glimcher), our Protagonist’s high-profile career takes her to visit art fairs, meet with collectors, and attend events across the world. Her magnetic personality, ability to always look the part, and skill at charming collectors have made her one of the most sought after professionals in her industry. In her column “Canvas Confessions,” our Protagonist keeps a diary of the ups and downs of her work in the art market as well as tantalizing reports on any muses she may meet along the way.
A contemporary art advisor in her early 30s, that works with the world’s top collectors. In league with the powerful women of the art world (think Amy Cappellazzo and Andrea Glimcher), our Protagonist’s high-profile career takes her to visit art fairs, meet with collectors, and attend events across the world. Her magnetic personality, ability to always look the part, and skill at charming collectors have made her one of the most sought after professionals in her industry. In her column “Canvas Confessions,” our Protagonist keeps a diary of the ups and downs of her work in the art market as well as tantalizing reports on any muses she may meet along the way.
Custom Content Blog on BLOUINARTINFO.COM
Custom Content Print Column with adjacent advertising
