Colortrópolis

📍Barranquilla, Colombia

The Challenge

Create a commercial activation with the theme of "psychology of color" to activate customer traffic in the Viva shopping mall in the city of Barranquilla in Colombia

The solution

680m² of interactive spaces where the the visitors go through a serie of color-themed spaces, and at the end they can define their personality color through a digital test app.

It is a 360 experience, that includes merchandising items during and at the end of the path.

Activación activation Btl commercial diseño Event

Details:

It was installed inside 3 commercial premises on the mall top floor in March 2020. The event will rotate to other cities for 3-4 years.

Materials: the modules are built with metal structure, covered with polyester lycra. The interior objects are made of different materials such as wood, fabric, fiberglass, inflatables, adhesives, pholstery, foam, acrylic, mirrors and plastic balls. It also includes lighting, sound and electronic devices installation.

Color District is a democratic state of
color. With a population of 1.218 million
smiles, it was founded on the first light
flash that crossed a huge diamond.

WHITE CAPITAL
Don’t worry! light has come
and has given us a diverse
color game. In the white
capital, an ace of light
discompounds in all the
possible colors.Here starts
your experience!

RED RING
Red is passion. Set
your energy free in the
red ring! then slide to a
refreshing experience

GREEN PUB
Jump into the pistachio pool to arrive
at the green pub, a soda bar for all
ages. Don’t leave until you taste
today’s reccomendation: kiwi
explosion for the good luck!

DEEP BLUE SKY

Let your dreams and emotions fly

on top of the fluffy clouds!

YELLOW MUSEUM
Take a bit of happiness to cover
everything surrounding you!

CABLE SUBWAY
Approach to the
telephones to hear what
the color has to tell you!
Each telephone plays a
song/voice according to
each color‘s personality.

SWEET FOREST
Where the bubble gum
trees grow, and store’s
candys are harvested.

PURPLE OBSERVATORY
Take a sideral space
tour, feel the violet
magic and mystery!

AURA FINDING
Discover your color
through the digital app.
Take pictures according to
your results in the
“instagram spaces!”

The process

The design process consisted in a conceptualization based in the color psychology, story creation to connect the path, references research, sketching, 3d modeling and rendering proposals for client presentations, quotation and production plans, production and assembly supervision.

The challenges in the process

The design process was long and complex, gone through multiple iterations facing constant and what seemed like endless corrections from the client even at critical moments in the middle of the production phase🙃

Trying to balance customer wishes with viability, technical and economical feasibility, we only managed to overcome it as a team, supporting each other even through the toughest times.

Here some process renderings, some ideas never saw the light of day, but were crucial in the process of developing and growing as designers, as we wrung our brains to the last drop of creativity 🤯🧠✨

[on the backstage, multiple moments of frustration and creative blocks]