BBC Winter Olympics – Nature
Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history for future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games.
The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.
Client: BBC Sport
Agency: RKCR/Y&R
Production company: Stink & Red Bee Media
Postproduction: Juice
Post House: Platige Image
Director: Tomek Bagiński
DOP: Wojtek Zieliński
RKCR/Y&R
Executive Creative Director: Mark Roalfe
Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho
Business Director: David Pomfret
Account Director: Ben Boyles
Senior Planner: Henry Gray
STINK
Producer: Sally Rigg
Executive Producer: Edward Grann
RED BEE MEDIA
Producer: Edel EricksonJUICE/PLATIGE IMAGE
Executive Producer: Adam Tunikowski, Michał Dwojak-Hara
Art Director: Michał Misiński
Technical Director: Tomasz Dyrduła
Technical Director: Tomasz Dyrduła
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Storyboard
Concept
Characters
Final stills
