CIF Spray is a great multi-surface cleaner, but consumers still prefer to use different cleaner for each surface. The best way to convert them is through a demonstration. However, shoppers tend to avoid product demos so we designed multi-surface tables, comprised of 10 different surfaces and placed them strategically at Festival Jajanan Bango, Indonesia’s largest outdoor food festival. People waiting their table to be cleaned finally see our product demo and even interact with it.