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Born in Surabaya, raised in Jakarta and studied in Bandung.

Since drawing is much more interesting than math, physic or chemist, It’s only natural for him to pursuit this particular interest. The world of creativity seems to draw his interest more and more.

He then graduated from Bandung Institute of Technolog… Read More
Born in Surabaya, raised in Jakarta and studied in Bandung.

Since drawing is much more interesting than math, physic or chemist, It’s only natural for him to pursuit this particular interest. The world of creativity seems to draw his interest more and more.

He then graduated from Bandung Institute of Technology. Majoring in Visual Communication Design.

Starting his career as a graphic designer then decided to take on the wonderful world of advertising. He grew and reeducated himself by working for Leo Burnett & Ogilvy & Mather. 15 years and counting he is still considered himself as a new kid on the block. Young at heart seems to be his forte.

Hendra worked with variety of clients & brands. Both local and international; from unknown pet shop to rubber boots, from Giant Japanese automaker to one of the most iconic brand in Indonesia.

He has collecting a fair amount of gold, silver & metal in Indonesia’s best creative awards show (Citra Pariwara & ADOI Advertising Awards) and fortunate enough to be recognized by international awards show (Cannes International Awards Festival, One Show, London International Advertising Awards, Asia Pacific Advertising Festival). Read Less
  • Art Director
    Leo Burnett — Jakarta, Indonesia
  • Associate Creative Director
    Leo Burnett — Jakarta, Indonesia
  • Associate Creative Director
    Ogilvy & Mather — Jakarta, Indonesia
  • Creative Director
    David — Jakarta, Indonesia
  • Executive Creative Director
    Bates Chi & Partners — Jakarta, Indonesia
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