Lorensegs, is an insurance company based in Brazil, their experience is based in the premium market.
For the development of the brand, we chose as inspiration the shield, which represents conceptually protection and security. The icon shows the shape of a shield and the tip of a spear formed by the first letter of the company name in lowercase.
The dark blue color palette that represents the formality and experience that characterizes the company and the golden color adds a tone of exclusivity and elegance to the brand. The customization of the typography presents a clean source and of easy reading in different applications.