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    Lorensegs, is an insurance company based in Porto Alegre, Brazil. Their experience is based in the luxury market, for automobile, residence, life… Read More
    Lorensegs, is an insurance company based in Porto Alegre, Brazil. Their experience is based in the luxury market, for automobile, residence, life and for companies. For the development of the brand, we chose as inspiration the shield, which represents conceptually protection and security. The icon shows the shape of a shield and the tip of a spear formed by the first letter of the company name in lowercase. The dark blue color palette that represents the formality and experience that characterizes the company and the golden color adds a tone of exclusivity and elegance to the brand. The customization of the typography presents a clean source and of easy reading in different applications. Read Less
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LORENSEGS


Lorensegs, is an insurance company based in Porto Alegre, Brazil. Their experience is based in the premium market, for automobile, residence, life and for companies.

For the development of the brand, we chose as inspiration the shield, which represents conceptually protection and security. The icon shows the shape of a shield and the tip of a spear formed by the first letter of the company name in lowercase.

The dark blue color palette that represents the formality and experience that characterizes the company and the golden color adds a tone of exclusivity and elegance to the brand. The customization of the typography presents a clean source and of easy reading in different applications.







Lorensegs é uma seguradora com sede em Porto Alegre, Brasil. Sua experiência é baseada no mercado premium, para automóvel, residência, vida e para empresas.

Para o desenvolvimento da marca, escolhemos como inspiração o escudo, que representa conceitualmente proteção e segurança. O ícone mostra o formato de um escudo e a ponta de uma lança formada pela primeira letra do nome da empresa em minúsculo.

A paleta de cores em azul escuro, que representa a formalidade e experiência que caracteriza a empresa e a cor dourada acrescenta um tom de exclusividade e elegância à marca. A customização da tipografia apresenta uma fonte limpa e de fácil leitura em diferentes aplicações.