泰洋川禾新年礼盒
PaperPlay为泰洋川禾设计并制作的2022新年礼盒套装，包含包装袋、卡片、礼盒外包装。主视觉提取橙色和黑色作为虎年标志性颜色。为体现这次礼盒年轻时尚的风格，添加银色渐变作为抽象的虎纹表达。整个视觉的色彩烘托出新年的热闹氛围，礼袋上的信封和卡片为礼盒开箱增加了仪式感，传达了品牌对新年的美好祝福。
The 2022 New Year gift set designed and produced for Mountaintop includes packaging bag, card and gift box external packing. The primary vision uses orange and black as the iconic colors of the Year of the Tiger. To reflect the young and fashionable style of this gift box, the color of silver gradient is added as to express the abstract stripes of a tiger. The color of the whole vision brightens the bustling atmosphere of the New Year. The envelope and card on the gift bag, which conveys the brand's best wishes for the New Year, increase a sense of ceremony to open of the gift box.
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All design displays are for educational and communication purposes only.
Client: 泰洋川禾
Creative Direction：PaperPlay
Art Direction：PaperPlay
Art Direction：PaperPlay
Design: PaperPlay
Print: PaperPlay
Photography: PaperPlay
Time: 2022
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