Part of the large Brazilian group Rio Best Fork, the Nolita restaurant proposes youthful energy while yet sophisticated, always close to a digital positioning and a cosmopolitan speech. The idea was to explore the current logo of the restaurant, but with new compositions, graphic items, and the redesign of the mascot. To propose a new way to present the strong brand storytelling about the squirrel Nolita and its connection with its both Italian and American roots, and the visual and cognitive influence of the North of Little Italy (USA) neighborhood, its home, in the brand aesthetic.
*2018. A project developed inside Mocelin Create
