The G&T Gin Bar brand identity follows the concept and speech that bases the brand's market positioning: A cozy and open to possibilities space, with a je ne sais quoi that goes between the avant-garde and the gin tradition.
Inspired by Art Deco and famous bars from the 1920s, the G&T's brand identity features geometric patterns and sober colors in contrast to a short, straightforward and mysterious speech, characteristic of bars frequented by the writers and thinkers of the era, one example is the French bar called Harry's where for decades its slogan was based on the bar's own address: "Just tell the taxi driver: Sank Roo Doe Noo."
*2018. Project developed inside Mocelin Create
Agency - MSL Mocelin Consultoria Empresarial Ltda
Creative Director: Luiza Nicodemos
Creative Director: Luiza Nicodemos
Client: G&T Gin Bar
