MO THAI
IDENTITY & PACKING
for brand of Thai restaurant based in Toronto
MO FROM THAI
Once upon a time chef Mo moved from Thailand to Canada.
Suddenly she realized that Thai cuisine there was dramatically awful.
Brave (and also gorgeous) Mo decided to claim herself Thai Cuisine ambassador and open a truly authentic restaurant. She named it after herself
INGREDIENTS FIRST
All Pho Bos always start with ingredients.
They appeared to be the main elements of a new identity.
LOGO MOUTH
The form of the logo is a mouth.
It eats. It feels. It says: “I WANT MOOOOORE”.
EAT TO LIVE (AND VICE VERSA)
Drink label contains omnomnoble name.
PACKAGING
Packaging is the second most appetizing thing after the dish itself.
Here it turned out to be fun, playful and a little good.
CREATIVE MO
We're happy to watch how our identity is keeping up to develop in social media.
KONTORA
CEO — Alexander Livanov
Creative Director — Vlad Volochai
Art Director — Maryna Odaiska
Identity Designer — Olia Kuzovkina
Case Designer — Vika Germanenko
Identity Designer — Olia Kuzovkina
Case Designer — Vika Germanenko
Copywriter — Nika Varlamova
Project Manager — Victoria Kuzminova
designed by kontora ®
© all rights reserved
© all rights reserved
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