Head Safe
About ‘Head Safe’ :
‘Head Safe’ makes customized helmets to suit different individual personalities. They required a logo that would speak about road safety and benefits of wearing a helmet. When it comes to road safety warnings we tend to ignore them. So rather than making it a yet another boring message of road safety, they wanted it to be quirky and fun, which might convince people to wear the helmet.
Our Work:
Road Safety messages are often kept in a serious tone. This is always to terrify people with the consequences of not wearing the helmet. But for this project we thought of giving it a funnier point of view.
The basic idea was pretty simple. ‘Head Safe’ helmet protects your head no matter what.
Here we decided to go for an illustrative logo. We have illustrated a situation where a person has met with a terrible accident, injuring his whole body, but yet his head is safe because it was safely protected by helmet. We thought of exaggerating the benefits of product, which can make the logo visually standout and also attract the consumers.
