Since 1949, with its distinguished audio products designed and handcrafted in Binghamton, New York, USA, McIntosh has powered some of the most important moments in music history and pop culture. The actual McIntosh MX1375 Reference Entertainment System for Jeep’s 2022 Grand Wagoneer celebrates McIntosh’s bold return to the automotive sector.
In this high-profile promotional brand film, the objective is to virtually immerse prospective buyers within the award-winning system’s precision sound, dramatically highlighting its extraordinary features in a way that emulates a musical performance.
To meld dynamic original music with visuals which demanded the absolute highest standards of physical detail, Transparent House applied its core strengths. Masterfully augmenting iconic brand and sourced stock footage with jaw-dropping, cinematic CGI animation, supers, visual effects, and flawless finishing, the sublime results convey a hyper-real immersion into this most impressive feature of a leading automotive brand’s next-generation luxury SUV.
“CG can make any tech and products look beautiful. But it takes real artists to give life to products, and attach visual emotions to technology. That’s what sets the Transparent House team apart.”
DAVID MASCIONI
Group Marketing Director
McIntosh Group
Group Marketing Director
McIntosh Group
Creative Development and Behind The Scenes
Credits:
Client: McIntosh Group
Creative, Design, Direction & Production: Transparent House
Sound Design & Music: Transparent House
Video Footage: Stellantis
