BASS Festival
Advertisement for the BASS Festival organised by Punch Records.
Advertisement for the BASS Festival organised by Punch Records.
Short for British Art and Street Sounds, the BASS Festival is a month-long festival celebrating the best of the streets produced by Punch Records. The brief was to create an innovative design for the festival exploring the four elements of Hip Hop; B-Boying, DJing, MCing and Graffiti.
My design incorporated the four elements of Hip Hop by using the BASS acronym and giving each letter from it an element. The letter B is designed to look like a speaker to represent the music the BBoys/Girls dance to and perform their moves etc. A is a record deck/turntable to represent the DJing element of Hip Hop. S has a brick wall texture with tags on it for the Graffiti element. The final letter S has a microphone and lead coming out it with a texture the same as a microphone shield to show the MCing element of Hip Hop.
A custom font for the BASS lettering were also designed to give it a slightly abstract and unique feel.
3D render of BASS Festival graphic using custom designed font.
BASS Festival competition winning entry.
48 sheet billboard poster, Pershore St. Birmingham
