Low Footprint Footwear
Farm was approached by PRMRY with a vision to create a shoe that was not only comfortable, but also versatile for both indoor and outdoor wear, and most importantly, low impact on the environment. Farm was tasked with creating the name, visual identity and personality for the brand that would appeal to the socially eco-conscious youth.
Playful Primary Palette
To appeal to a more youthful audience, we opted for a graphically bold art style in a primary color scheme. The illustration are playful and color-forward, with outlined personified characters and noodle-like limbs that zig zag through planes of portals, waves, bouncy coils and comfy clouds.
