WHAT WOULD ONE BOOB SAY TO THE OTHER IF THEY COULD TALK?
Breast cancer has become the most common type of cancer in Latin America. It has caused more women deaths than any other cancer, and according to the World Health Organization, cases of breast cancer in Peru were expected to increase by 64% by 2040. All this, because women do not detect it on time.
To address this problem and put breast cancer diagnosis in people's conversations, we created the Boob Talk campaign. Peruvian celebrities gave voice to their breasts, left and right breasts, and had fun conversations with each other about daily knowledge.The main reason women do not receive a preventive diagnosis is that they fear the results. That's why the best way to beat cancer is to convince yourself to go for an exam. And who better to convince you than your own boobs.
“Breasts have a lot to say to each other, especially about cancer, in this charming PSAS”
Adweek
“Boobs argue with each other in this breast cancer PSAS”
AdAge
“Boob Talk, a breast cancer campaign that highlights the importance of getting a check-up”
Designboom
“Un diálogo entre pechos para prevenir el cáncer”
Reason Why
“Diálogo de Tetas” Entre los 12 preestrenos del año, una selección de las mejores campañas que Adlatina publicó de forma exclusiva durante 2020.”
Adlatina
