BROCHURE
A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits.
Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
DEFINITION OF BROCHURE
A brochure is a small book or magazine containing picture and information about a company, product or service.
PURPOSE OF BROCHURE
Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience.
LAYOUT YOUR BROCHURE
A standard print brochure (tri-fold brochure) is on 8 ½" × 11" paper, folded into thirds. On one side of the paper, you have the inside flap, the back cover, and the front cover, from left to right. The core content of the brochure is on the inside.
1. Instantly upgrade your marketing brochure with a color filter
I’m a big fan of color filters because almost anyone can master them in a matter of seconds. If you can drag and drop a shape, you’re basically already a color overlay master, and they can really upgrade your brochure design.
In the brochure example above they use a dark blue filter to give their design a cohesive feel, and to help the text pop from the background.
2. Include photos with a cohesive style
It’s important to think about how a visual or graphic will fit your brochure theme or message before adding it. Will that photo clash with your message? Or will that icon distract from an important section?
For example, the photos in this marketing brochure template feel right at home. They almost fade into the background because they fit the theme so well. But they also add some extra context for readers and make the brochure feel complete.
3. Green Nonprofit Marketing Brochure Template
You already should have at least one call to action (CTA) on every marketing brochure that you create. However, in my experience, a lot of these CTAs don’t seem to make people want to act.
They may mention their website or phone number, but that’s it. It honestly just looks like the creator is listing contact information. There’s nothing included that shows people what they should do with that info.
That’s why I really like how this designer made their CTA very obvious to the reader. They simply said that if the reader wants to donate some money they should check out this website.
Boom, it’s that easy. So stop using weak CTAs and say exactly what you want the reader to do!
4. Green France Tri-Fold Travel Brochure Template
As a designer, you should try to make your brochure easy to navigate. A marketing brochure isn’t the time for you to be overly unique. You don’t want to confuse (and lose) potential customers.
That’s why I preach consistency in almost all of my design articles. You’re basically set if you can build a consistent, easy to follow brochure. Especially when you’re trying to inform someone about your business or brand, like in the brochure example above about a trip to France.
I’m guessing most people don’t know much about the cities they list. But because the design is consistent on each page, they can learn about them in a few seconds.
5. Blue Greece Travel Marketing Brochure Template
A problem that every designer runs into is that the photos they want to use are all different shapes and sizes. One photo may be square, the other a portrait orientation and the final one, landscape.
However, you can use an image frame to them all the same size or shape instantly.
In the marketing brochure above, they used circular image frames to integrate various images into their pages. And in my opinion, it looks amazing.
Each image fits together perfectly and creates a cohesive theme throughout the brochure as well.
6. Maldives Travel Marketing Brochure Template
There is a limited amount of space to include information in your Trifold brochure. That means that you’re probably going to fit as much as you can into each page. But a lot of text can be confusing to readers.
There is a limited amount of space to include information in your Trifold brochure. That means that you’re probably going to fit as much as you can into each page. But a lot of text can be confusing to readers.
To keep your brochure organized, I would recommend color-coding your information. This could be as simple as using a different background color for each section. Or varying font colors for each page, like above.
7. Photography Tri-fold Brochure Template
Futuristic colors and patterns are another popular graphic design trend this year. I think their rise can be attributed, like gradients, to the overwhelming amount of content out in the world.
These futuristic palettes can help your business brochure stand out from the crowd.
These futuristic palettes can help your business brochure stand out from the crowd.
As you can see these color palettes are usually bold, bright and extremely eye-catching. You can also take it to the next level by mixing those colors palettes with some duotones, futuristic patterns and gradients.
This tri-fold brochure is another good example of using consistent images as well! Even though each of the images are pretty different, they all feel futuristic.
