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Memorase Corporate Identity

Memorase
Identity Manual
This is a personal project - a full CI manual for a fictional brand that erases people's memories.

The idea for this brand came from watching the film Eternal Sunshine of the Spotless Mind (Gondry & Kaufman 2004).

I wanted the CI to convey this idea of clearing away the bad memories to let the good ones shine through. This is where the idea of the punctuated circle in the logo comes from.

Memorase Corporate Identity
Published:

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Memorase Corporate Identity

A corporate Identity manual based upon a fictional organisation that erases memories.

Published: