The Pulse
The Pulse is a collaborative Instagram channel created by the people at Sugar Ray Leonard and Partners. It focusses on current affairs, popular culture and news, and is aimed at South Africa's millennial generation. The Pulse uses influencers to deliver news straight to your Instagram feed. I was responsible for the creative direction of the brands' visual identity and aesthetic. This also included shoot styling, shoot direction, fashion and makeup mood boards. I love being able to bring my other creative passions to a design project, and it's something that I'd like to do a lot more of in the future.
Grooming and Makeup done on influencers/news readers by myself for various shoots.
