Something New At Every Turn
— A New MoMA
— A New MoMA
As part of MoMA’s new rotating presentation, the “Reveal” promises a reimagined approach to exhibiting its collection of modern and contemporary art.
With each “Reveal,” in which a third of the Museum’s collection rotates, audiences will enjoy fresh perspectives and opportunities to see more of the wide-ranging collection.
With each “Reveal,” in which a third of the Museum’s collection rotates, audiences will enjoy fresh perspectives and opportunities to see more of the wide-ranging collection.
Client: MoMA
Agency: Gretel
Year: 2020
Year: 2020
Collaborators: Greg Hahn, Ryan Moore, Simon Chong, Dylan Mulvaney, Andrew Stubbs Johson, Kerry Griner, Johannes Geier
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Constantly Surprising
Through the direct nature of the campaign design, and the name itself, the idea of the Reveal positions MoMA’s rotating collection as a dynamic moment and experience for museum-goers.
Visually, the campaign builds on MoMA’s existing core design system, and reflects the physical experience viewers will have in the newly reorganized MoMA galleries—discovering something new at every turn.
![Advertising branding campaign Exhibition graphic design identity moma motion museum typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/28a4a2136015919.61f1d3cb7f046.gif)
![Advertising branding campaign Exhibition graphic design identity moma motion museum typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3d7115136015919.61f1dbb5d491c.jpeg)
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![Advertising branding campaign Exhibition graphic design identity moma motion museum typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/59dca7136015919.61f1defc0f5ba.jpeg)
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