Lemonade Rage: The 8-bit Beyonce Video Game
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    Lemonade Rage: The 8-bit Beyonce Video Game When Beyonce got snubbed on album of the year at the 2017 Grammy’s, we decided to give her furious f… Read More
    Lemonade Rage: The 8-bit Beyonce Video Game When Beyonce got snubbed on album of the year at the 2017 Grammy’s, we decided to give her furious fans something to channel all that pent-up anger into. Introducing… Lemonade Rage, an 8-bit video game inspired by her music video Hold Up, set to an 8-bit version of the award-winning song. Read Less
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Lemonade Rage:
The 8-bit Beyonce Video Game

When Beyonce got snubbed on album of the year at the 2017 Grammy’s, we decided to give her furious fans something to channel all that pent-up anger into. Introducing… Lemonade Rage, an 8-bit video game inspired by her music video Hold Up, set to an 8-bit version of the award-winning song.

The game was once live at lemonade-rage.com (more on that later)

Play as Bey and earn back her stolen lemons by smashing objects.
But avoid the haters, bullshit, and illuminati conspiracists or Bey will lose her temper (game over!)
See if you can collect enough lemons to make a pitcher of lemonade to quench Bey's thirst (and rage).


The making of 'Lemonade Rage'

Creating an avatar and sprite animations for Queen Bey herself was quite the interesting task in itself. Bey manages to wield a baseball bat (hot sauce in my bag) while strutting down the block with elegance and sass. We tried to convey that attitude into our 8-bit character.



Creating the background and the elements she interacts was almost just as important. We loved the  cool hues and the he distinct architecture of the post Mardi-Gras New Orleans street. 


And of course, the obstacles in Bey's path had to be, well, smashable.
.. and who wouldn't want to dodge, haters, bullshit, and illuminati conspiracists?


Unfortunately, Bey's legal team
didn't like it too much.

While Lemonade Rage was a non-profit passion project, the game was prematurely shut down after we were issued a cease and desist by Bey’s legal team. Our team was sad when we had to take it down, but was a good run while it lasted.

We think Beyonce would've loved it.




With Bey there's always buzz
the Internet loved it.

During the two weeks the game was active, we saw over 600,000 players on the site, and the game gained over 1.5 million media impressions via press and social media. Thousands of fans made countless gallons of lemonade, and shared their scores to the world. They seem to have enjoyed it. A lot.




Want to play?

It may or may not live on somewhere deep in the password protected web, for selective viewings. To find out more, email us at lemonade.rage.game@gmail.com. 





Art Direction, Design, Animation: Justin Au
Creative Technology, Development: Joseph Laquinte
Copywriter, PR: Colby Spear
Art Direction: Line Johnson




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