E*Trade Welcome Kit
During a period of rapid expansion, E*Trade acquired several of their competitors. To maximize
customer retention, each Welcome Kit was customized for that customer base. We had close to
90% successful customer retention rate for these two acquisitions.
customer retention, each Welcome Kit was customized for that customer base. We had close to
90% successful customer retention rate for these two acquisitions.
WebStreet Acquisition Kit
Tradescape Acquisition Kit