A brand fusion brief required to be submited in 48 hours from the Banury Walker studio.
The task was to create a brand experience through designing a pavilion in The Farmiloe Building, creating an amazing and magic atmosphere for the Celebrities. The feel of the brand be felt in all the areas of the building. Entertainment, drinks, food and a lot of a laugh is expecting our special guests.
Concept development
Work in progress
Final design
"Being comfortable while being fabulous"
1. Main entrance
Interesting entrance point with red carpet and colorful lights.
2. Celebrities reception desk
3. Staff reception desk
4. Brand experience
Large posters hanged on the right side placed chronologically giving them an introduction and a feel of both brands, by slightly starting to reveal the main concept of the event.
5. Press area
Guests will continue walking towards where the press will be waiting for the photographs.
6. Atrium space
Several lights will be placed in floors and walls of the hall which will move randomly to give more ambient to the space. Projectors will be showing bot of their logos around the walls and the models at the balconies will mostly reveal the theme of the event.
7. Catwalk
After the refreshments the celebrities will be sited while the theme is completely revealed. Models at the catwalk, music, press capturing everything and the two large screens in each side of the room will make the most important faze of this event.
8. Party zone
What is expecting next to our guests is the bar and DJ to enjoy the rest of the evening.
9. Art installation
Is the last surprise for our guests, after the large doors will be opened Paul Wayne Gregory a reputable chocolate artist will be waiting them in the courtyard with many of his art pieces done especially for this event, a chocolate fountain in the middle and many more ways of interaction will be following towards the end of the evening.
