We were commissioned by Pez y Mar to redesign its Brand Identity. Pez y Mar is a company specialized in seafood, with different restaurants and express kitchens located in Mérida, México.
For this project, our objective was to create an identity that is perceived as the evolution of a consolidated brand, capable of remaining up to date and adaptable.
For the brand mark, we took the recognizable visual element of Pez y Mar and redesigned it to make it iconic and the brand's protagonist. The visual identity is fresh and friendly, it is harmonized by a reduced but versatile color palette that along with the typography conveys a slight retro and classic feeling.
