Hong Kong FinTech Week CDI Animation 2021
We’re very honoured to work with HKMA again to produce a new animation for this year’s HK Fintech Week!
It’s been a crazy October with many sleepless nights and typhoons but we’ve managed to pull through and are so proud of the outcome! We’d like to thank our team and collaborators for their hard work for this project.
It’s been a crazy October with many sleepless nights and typhoons but we’ve managed to pull through and are so proud of the outcome! We’d like to thank our team and collaborators for their hard work for this project.
As an animation studio, we’re especially pleased to have been able to implement new techniques blending 2D with 3D animation. It wouldn’t have been possible to try these ideas without our team and the creative freedom given to us by HKMA!
Our client gave us a lot of creative freedom to present their information but the message had to be clear and comprehensible. We did not want it be a moving powerpoint with lines of information, so we had to design visuals and iconography that can be easily understood by the audience with the support of a voice over.
Styleframe
This project was a great challenge for us to create something fun and engaging while presenting technical and informative content. Technology is usually presented in futuristic designs and cool tones. However, in our case we wanted to ground technology as our service is to support and be accessible to all businesses. To achieve this, we designed an organic art style with warm tones and blended 2D with 3D animations.
Art Direction : Morning Giants Studio
Script : Stereoshoebox
Illustration : Morning Giants Studio
Animation : Morning Giants Studio & Danny Chau & Ontung
Music and Sound Design : Stereoshoebox
