Identity work
Here's a selection of identities I have designed, illustrated, refreshed or creatively directed – either as part of an agency team, working in-house or a client commission.
Brand identity for Ahlstrom, a B2B renewable papers and fibres manufacturer based in Finland. The company has since merged with Munksjö. Agency: Dragon Rouge
Brand identity for Automatrix Plc, a former data software company based in the UK. Client commission.
Refresh of the Bank of England's identity. Produced whilst working full-time within the Bank's communications directorate.
Original brand identity for the London Eye, sponsored by British Airways. Agency: Interbrand
Brand identity for Bentham Europe Ltd, a litigation finance company based in the UK. Agency: Thoburns
Brand refresh of the British Charolais Cattle Society Ltd (BCCS), a registered charity focused on the betterment of the Charolais breed. Client commission.
Brand identity for British Universities & College Sport (BUCS), the governing body for higher education sport in the UK. Agency: Whitestone
Brand identity for Cobden Chadwick Ltd, a former printing machinery manufacturer based in the North West of England. Agency: Signal Communications
Brand identity for Cinven, an international private equity firm with headquarters in the UK. Agency: Thumb Design
Brand identity refresh for Clapham Common Golf Club – the third oldest club in London after Blackheath and London Scottish. Client commission.
Brand identity for the Climate Financial Risk Forum (CFRF), a UK industry forum created by the Prudential Regulation Authority (PRA), the Bank of England (BOE) and the Financial Conduct Authority (FCA). They love their acronyms. Produced whilst working full-time within the BOE communications directorate.
Brand identity for Data2cloud, a service provider based in Oman which is part of the Ooredoo Group. Agency: Seven Brands
Brand identity for Energy House Digital Ltd (EHD), a web development agency based in Shoreditch. Client commission.
Emblem refresh for the England & Wales Cricket Board (ECB), the national governing body for all cricket played in England and Wales. Don't ask me why it's not called the EWCB. Agency: Whitestone
Emblem refresh for the England cricket team crest – an honour and a privilege. Agency: Whitestone
Proposed brand identity for Eya, a new media company based in Qatar. Agency: Siegel+Gale
Symbol for the FIFA World Cup – the equivalent of the olympic rings for football. Agency: Interbrand / Whitestone
Event emblem for the 2003 FIFA Women's World Cup held in the USA. Agency: Whitestone
Event emblem for the 2006 FIFA World Cup held in Germany. Agency: Whitestone
Event emblem for the 2007 FIFA Women's World Cup held in China. Agency: Whitestone
Brand identity for Infineum International Ltd, a joint venture between the additive product lines of ExxonMobil and Shell Chemicals. Agency: Thumb Design
Centenary emblem for the International Cricket Council (ICC). Agency: Whitestone
Brand identity for InMotion, an automotive start-up powered by Jaguar Land Rover. Agency: Thoburns
Brand identity and sub-brand system for the King Abdulaziz Center for World Culture in Saudi Arabia, an Aramco initiative. Agency: Siegel+Gale
Brand identity for King Saud University in Riyadh, Saudi Arabia – shown here is the original three identity propositions. Agency: Siegel+Gale
Brand identity for the London Octopus, a proposed building development venture in West London. Client commission.
Centenary emblem and shield refresh for Mitcham Golf Club in Surrey. Client commission.
Brand identity for Moorhead James LLP, a former solicitors firm based in London. Agency: Whitestone
Brand identity for The Marmara, a luxury hotel chain in Turkey – shown here with my preferred illustration for the bird. Agency: Dragon Rouge
Brand identity for Nam Sai (meaning clear water), a therapy massage venture in Surrey. Client commission.
Brand refresh for Napoleon Consulting Ltd, an international management consultancy based in London. Client commission.
Proposed brand identity for Rock, a luxury diamond jeweller based in Mayfair, London. Client commission – these guys didn't pay me, they eventually settled the day before we were due in court. I still love the work.
Accessibility refresh for Safaricom, Kenya's leading telecommunications service provider. Agency: Seven Brands
Brand identity for SE5 Marketing Ltd, an independent marketing agency based in Camberwell, South London. Client commission.
Brand identity for Shared, an art fundraiser for Macmillan Cancer Support which was held at Somerset House.
The initiative was sponsored by De'Longhi. Agency: Thoburns
Brand identity for Substantive Research Ltd, a UK based specialist investment research firm. Agency: Thoburns
Brand identity for Richard Winter Ltd, an exclusive property specialist in Surrey. Client commission.
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An organisation's identity is often better known as its logo. It can also be described as its badge, brand identity, coat of arms, corporate identity, crest, emblem, hallmark, icon, insignia, logotype, mark, marque, monogram, motif, seal, shield, signature, symbol or trademark.
Misconception
A logo is not a brand. If you think of a brand like a human being, a logo would be the person’s face – we remember people by their faces. A logo is the artistic, graphic or typographic representation of the brand. Likewise, a brand is not a logo. A brand is a product, service, or concept, that uses a brand identity to publicly distinguish it from other similar products and services so that it can be memorably communicated, advertised and marketed. Simple, but simple stuff is never simple.
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