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Here’s some examples of client work I have designed or creatively directed, either as direct commission, in-house, or as part of a brand agency team.
Client: Aramco
Project: King Abdulaziz Center for World Culture
Brand identity (BI) / Visual identity system (VIS)
Agency: Siegel+Gale
Role: Creative lead
Client: ArcelorMittal
Project: Annual report / Annual review
Agency: Thoburns
Role: Creative director
Client: Bank of England
Project: £20 & £50 banknote campaigns / BI / CC / VIS
Agency: In-house / Peachy Stufio
Role: Senior creative / Creative consultant 
Client: Baker McKenzie
Project: Carve-out communications
Agency: Peachy Studio
Role: Creative director / 4D Sculptor
Client: BAE Systems Hawk
Project: Aircraft livery / Marketing literature / VIS
Agency: Fathom
Role: Art director
Client: Cambridge University Press
Project: UK VIS / International VIS
Agency: TILT / Peachy Studio
Role: Creative director

Client: Cinven
Project: Advertising / BI / CC / VIS
Agency: Thumb Design
Role: Senior designer / Typographer
Client: England & Wales Cricket Board
Projects: Emblem refresh / VIS
Agency: Whitestone
Role: Creative lead
Client: FIFA World Cup
Project: 2002 & 2006 Men's emblem / 2003 & 2007 Women's emblem / Event branding
Agency: Interbrand / Whitestone
Role: Creative lead / Creative director
Client: FIFA Marketing
Project: BI / CC / VIS
Role: Creative lead
Client: Jaguar Land Rover
Project: InMotion – BI / VIS
Agency: Thoburns / Peachy Studio
Role: Creative director
Client: Virtual Cabinet
Project: BI / VIS
Agency: Jenkins & Peachy Studio
Role: Creative director
I am an experienced designer and creative director specialising in brand identity, corporate communications and visual identity systems.
I’ve worked my way through the creative ranks from junior art director to co-founding an international sports agency. During which time I captained the team that created three FIFA World Cup emblems. I’ve helped ideate, craft and deliver all manner of exciting design projects. And I even won the FT’s Mouldy Mince Pie Award for my endeavours.
Most recently, I’ve been working client side at the Bank of England directing some lovely projects, including campaigns for the new £20 / £50 polymer banknotes, and the refresh of their brand identity & visual identity system.
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Peter McCabe


I am a creative director based in London. I merge art, advertising, animation, copywriting, creative strategy, graphic design, illustration, movi Read More