SABRITAS & NETFLIX - A promo as big as the sun

To launch a big Sabritas promotion in Mexico, the company went after one of the greatest artists: Luis Miguel, who happened to be launching the second season of his famous series. But there was a problem, it is known that Luis Miguel hated advertising. In partnership with Netflix, and using all the resources of the series, we created a spin off of each chapter in which Sabritas tries to convince Luis Miguel to change the lyrics of his original songs. We launched a spin-off every Sunday, after after the premier of each new episode. Each spin-off was related to the plot of the episode, blurring the lines between the series and the new content from the brand.