DORITOS - Mother's day

Doritos is all about being bold and disruptive. And they are also very close to their target and their concerns. So on the LGBTQ+ campaign, in order to be disruptive we chose to be different to any other brand and how they talk about this topic. The strategy was basically the decision that pride should be celebrated all the time, not only in June. So, #OrgulloTodoElAño (Pride all Year) became a platform where the brand shows support for the mexican LGBTQ+ community, on every relevant date: Christmas, Mother’s day or even Día de Muertos, and many more.