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Dos Lobos Barbershop
DOS LOBOS BARBERSHOP
Photos: Horacio Virissimo
Graphic Design: Bárbara Pompa

Dos Lobos Barbershop is born out of friendship, two friends joining their passion for grooming and networking decided to venture into creating their own men's grooming salon. The main focus of the space is to create a social environment where men can not only take care of themselves, but also share a coffee, have a beer and network with like minded individuals and create their own "pack".

Our client sought to have an "ultra masculine" aesthetic that ignored convention and elements of the traditional barbershop. The solution was to center our design on the materials used in the interior, going for a very monolithic look with stone, concrete and urban lettering elements. These elements are translated into the branding, looking for angular, masculine fonts that are both urban and neolithic.

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Dos Lobos Barbershop nace de la amistad, dos amigos que unieron su pasión por el "grooming" y el networking decidieron aventurarse a crear su propio salón de aseo masculino. 
El enfoque principal del espacio es crear un entorno social donde los hombres no solo puedan cuidarse a sí mismos, sino también compartir un café, tomar una cerveza y relacionarse con personas de ideas afines y crear su propia "jauría".
Nuestro cliente buscaba tener una estética "ultra masculina" que ignorara las convenciones y los elementos de la barbería tradicional. La solución fue centrar nuestro diseño en los materiales utilizados en el interior, optando por un aspecto muy monolítico con elementos de piedra, hormigón y rotulación urbana. Estos elementos se traducen en el branding, buscando fuentes angulares, masculinas, tanto urbanas como neolíticas.
Dos Lobos Barbershop
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A Gabriela Peña

Dos Lobos Barbershop

Dos Lobos Barbershop is born out of friendship, two friends joining their passion for grooming and networking decided to venture into creating th Read More
1
16
0
Published: