MIGÖ Flagship Store

Design: Studio NA
Renders: Mauricio Flores

Migö "Go Outside!" - Migö is an outdoor/streetwear fashion brand located in Guadalajara, México. Migö wants to bring urban design into the trail running/outdoor community with highly designed collections and merchandise that are not only beautiful, but highly functional on the go.

Our proposal for Migö was trying to use hard, industrial materials (concrete, steel, mirrors) and mix them with raw, natural materials (granite store, wood, planting) bringing the city into the woods. The Migö crew use the store as a design hub/office/social media hub, we wanted the interior to reflect this and create various "instagram spots" that could help the team speak to their audience about new merch.