As the largest mall in southern Ontario, Bramalea City Centre was motivated to have an app; this app could function as a hub for the shoppers to navigate their mall, while also housing an updated version of their loyalty rewards program known as FashioniCITY. We created an IOS and Android app for Bramalea City Centre that revitalized their existing rewards program by implementing "Gems" to redeem various perks such as gift cards or physical products.

The app featured a colourful modular grid system, based off of their current mall branding, to access everything from the shopper’s current rewards status to their interactive map. The shoppers were able to take photos of their receipts; the balance on those receipts were then added towards their monthly perks to unlock physical gifts. I worked with a team of programmers to design an interactive map to show a shopper’s position in real-time; the map used bluetooth beacons to allow the shopper to be visually guided to specific retailers from any starting location. The app was quickly downloaded by thousands of shoppers that were eager to earn Gems and free rewards! To make sure that every shopper understood how to use the new app, there were in-mall digital screens playing simple instructional videos as well as hard copies of a brochure explaining the app’s features handed out at guest services.