Forus is one of the leading digital private debt investment marketplaces for SMEs, individual and corporate investors in KSA. Registered and licensed by the Saudi Arabian Monetary Authority (SAMA). The company has become an integral part of the Kingdom's economy and contributes to Saudi Arabia's Vision 2030.
For this proposal, we worked on the brand elements such as the logo, typographic palette, color palette, and visual system with illustrations and 3d graphics. Our main goal was to create a visual language that inspires confidence in the public and feels casual to reduce the intimidating aspect that the investment world usually has. We proposed a friendly, simple, and sober illustration system to give an accessibility tone to the brand.
With Forus, a world of opportunities awaits you!
Mexico City_____Branding | Art Direction | Illustrations | 3D Graphics
