A fitness and wellness studio logo for a company that combines weight loss and medical aspects for total weight loss and wellness. Note that I have not used the final approved logo but rather a different version and company name from our proofing rounds (and slightly different name) to protect their branding efforts. I did feel this logo was stronger than the one chosen and saw more options for incorporating it into a full branding package which I have illustrated below to satisfy my own "art-brain" desires. My client was happy with their end result AND I got to play with this one a bit!