Clara

Sydney, Australia
Branding, Packaging + Art Direction

Clara is a natural loose leaf blend of organic Yerba Mate, consumed daily by 90% of Argentines as an alternative to coffee and known as nature’s energy drink.

It’s clarity minus the caffeine crash. Clara is the new way to clear your mind. 

Available in three blends, Mint & Lemon Balm, Linden & Chamomile and Hibiscus & Lemongrass all including adaptogenic herbs, Ginkgo Biloba and Gotu Kola.

Clara boxes and jars are recyclable, tea pouches and shipping labels are compostable. Packing peanuts are made from Australian corn and potato starch.

3D Renders/Art Direction by Marcin Sulewski