phoennabis CBD oil - Logo Design & Packaging

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phoennabis

Brand Naming, Logo Design, Packaging, Social Media

For a Calm & Focused You.

Phoennabis is a Colorado-based CBD oil processing company. Their award-winning oil is legal in all fifty states, contains 0.2% THC, and passes all of the laboratory tests. All oils are derived entirely from organically & legally grown hemp (in Colorado), without pesticides, herbicides, solvents, or chemical fertilizers.

the challenges

We’ve had a few meetings discussing the brand name and direction. The main challenge was to find a catchy (sonorous) name, which immediately resembles cannabis. Also, the founders wanted us to showcase their premium quality products, but in a friendly way, not being overly luxurious.

Some other challenges that we stumbled upon were how to keep the packaging simple and friendly, but still premium with some fine touch.

the output & brand impact

We ended up with a bold and friendly wordmark, paired with the abstract marijuana symbol combined with the phoenix and drop to resemble the cannabis oil. The color scheme is dark green (cannabis) and golden gradient to add a bit of premium story, while also combined with the light green to preach positivity and lightness. The packaging & labels have been made with the recycled paper, combined with the gold foil for some details which perfectly suits their products. Their oil spectrum ranges from 3%, 5%, 10% and 30%. Glad to hear that after launching, they are already rocking the sales and getting some inquiries from the local organic/bio shops to collaborate with them.

Words From a Client.

Insigniada helped us with choosing the right brand name, and from there we collaborated for a month to develop a new logo and full brand system, including the packaging for our oils. I’m amazed how easy it was to collaborate with Ivan and to communicate our ideas. Couldn’t be happier with the final outcome and how our brand looks. Really satisfied and grateful that we collaborated as every penny that we invested is worthwhile because all of our customers are diggin’ our branding. Will reach out soon to handle the website work also :)

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