DJ: It's 8 a.m. and we're starting the day with a great song!
SFX: music.
ASSISTANT: Breakfast with Extra?
DJ: (eating) They're different from the other cereals... (reading) Crunchy cereal nuggets, with delicious hazelnuts and belgian chocolate bits... Tasty and crisp as you've never had before... It's true!
BOARD: You're on air!
DJ: Everybody heard, right?
SPK: Kellogg's Extra. Extraordinary taste.
PEOPLE: We want Kellogg's Extra!