Giulia and Sara
GIULIA: Sara, get down. Come on, get down!
SPK: They are Sara and Giulia, Giulia and Sara. They're inseparables.
GIULIA: Come on, Sara, we're late.
SPK: Together at nursery, primary, middle and high school...
SARA: Giulia, are you silly? They're gonna see us!
GIULIA: Nobody will see us, it's abandoned, come on up!
SPK: Then, they chose different universities...
GIULIA: You coming?
SPK: ... but never parted. A dream kept them together: re-opening their former nursery school, the only one in the whole neighborhood.
GIULIA: Come on, Sara, I went to the bank, they're used to support this kind of projects.
SARA: But I've got a new job contract...
GIULIA: You hate that job!
SARA: And what are you doing with your annual substitution, are you throwing it away?
GIULIA: Yes!
SPK: A dream put aside since too much time.
SARA: And you know, next June I'm getting married...
GIULIA: OK.
SPK: Giulia doesn't give up, she wonders if she could make it alone... But you dream better, if you're two.
SARA: Are you aware of how hard it will be?
GIULIA: No, that's why I need you.
SPK: Will they make it? We don't know. But what really counts is that there are many people like them, many stories like theirs.
CLAIM: Wherever Italians are working for a dream, we are at their side.
Claudio
SPK: Claudio, 33 years old. Bachelor with honours and doctorate...
CLAUDIO: Come here.
SPK: ... or Ph.D., as they say in America. This because Claudio studied in Los Angeles... and remained.
COLLEAGUE: Incredible. Look, it's working!
KATE: What was it?
CLAUDIO: The catalyst.
SPK: America is the top for the bio-medical research, everybody knows.
KATE: Hey, what's goin' on?
CLAUDIO: Sorry Kate, just... thinking.
KATE: I know.
CLAUDIO: Hey, hey!
SPK: But in spite of everything, for Claudio it's not enough.
DIRECTOR: It's a pity, really... is that your final decision?
CLAUDIO: Yes, it is.
DIRECTOR: Well, it's very brave of you. Good luck.
SPK: What he really wants is bringing everything he's learned to Italy, in his hometown.
MARIO: Wonderful, isn't it? Looks like we're in America.
CLAUDIO: You know? It's even better.
MARIO: I'm happy.
CLAUDIO: For what?
MARIO: You came back.
CLAUDIO: Mario, we're only in the beginning.
MARIO: Yes, but what a beginning!
SPK: Will he succeed in carrying on his dream? We don't know. 
CLAUDIO: Kate...
KATE: Sorpresa!
SPK: What really counts is that there are many people like him, many stories like this.
CLAIM: Wherever Italians are working for a dream, we are at their side.
Luca
SPK: He is Luca, 42 years old, a family and a hard road waiting for him. A road that leads to the closure of his electronics company, 72 employees... tomorrow.
WIFE: So, there's no other way.
LUCA: Well, yes. But it would mean risking... our savings too.
BOY: Daddy...
WIFE: Sweetie! What are you doing up so late?
BOY: This is for you. Read it later, please.
LUCA: OK.
WIFE: Kiss daddy good night.
SPK: His company started as a dream and finally came to reality. But now, the crisis has been breaking it... Well, he was thinking so.
LUCA: You suppose you know what I'm about to say. But I want to say something different.
SPK: Luca has learned that when a dream is important, it's always worth fighting for it.
LUCA: I know, it won't be easy, I'm risking everything I have... but I believe in that, expecially if you believe too.
DIRECTOR: So, we're not closing.
LUCA: No! Go and tell the workers.
DIRECTOR: Why this?
LUCA: Look.
DIRECTOR: (reading) Dear daddy, Irene told me that if his dad loses his job, they will have to move away. So, I don't want any present for my birthday, just make her remain here... My Irene? Are we going to be relatives?
LUCA: One never knows!
SPK: We don't know yet if he will succeed. What really counts is that there are many people like him, many stories like this one.
CLAIM: Wherever Italians are working for a dream, we are at their side.
Dreams
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Dreams

Institutional tv campaign for a bank group, 2010 Copywriter: Beatrice Furlotti Art director: Maddalena Giavarini Directors: Francesca Archibugi Read More

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