ARGE: Corporate Identity
For the corporate identity, a custom version of the retail typeface “DS Bagage” was designed, which becomes the corporate font of the young planning office. The colon, which is at the same height as the verse, is the main design element alongside the typeface and becomes the link between the different disciplines that ARGE embodies. Four colours are used for the design, which are distributed across the business cards, stationery and website. The content of the website is reproduced in one colour each, which randomly corresponds to one of the 4 CI colours via a specially written script.
