Groups

Groups™ provides affordable, outpatient opiate addiction recovery with Suboxone and group therapy.​​​​​​​ 

Many people struggling with opiate addiction have been abandoned by their doctors and even their family. How is Groups different? Groups provides truly affordable out-patient treatment and community support for people suffering from opiate addiction. The staff are dedicated, welcoming, empathetic, and innovative.

“When [Blacksmith] began, we had 2 offices; now there are over 100 in 17 states. We’re seeing about 10,000 patients per week and have engaged hundreds of thousands of patient encounters... [Blacksmith]’s work has hugely influenced and strengthened our brand’s performance.”

— Jeff De Flavio, Groups CEO
The Brief
Groups was finishing the design of their first two offices when they came to us for branding. They had no brand identity other than a name and the design of their offices. They needed patients, their loved ones, and the medical community to understand what they offer, how effective it is, and what sets them apart from all the other treatment facilities in the country.

Scope of Work
Brand Identity Design
Book Design
Print Design
Merch Design
Imaging
Copy Editing

Credits
Raw Photo + Video by Chris Cappy
Interior Design by Asquared Buildings & Objects

4 Core Values of Groups

Purpose
“We believe in improving healthcare for the under-served.”
Empathy
“We are inspired by people brave enough to change their lives.”
Innovation
“We are redefining the way recovery is achieved and measured.”
Action
“We know time is of the essence.”
Identity
The brand identity had to feel clean and medical, yet safe and welcoming. Rounded sans-serif typography met these needs, matching the logotype we designed. To balance warmth and professionalism, we incorporated the circular format of group therapy into the logotype and supplementary visual themes—such as the five pillars (seen below). The color palette was inspired by the paint color in the offices. These simple elements could be used across all touch-points, both print and digital.
The art of Keith Haring proved to be an apt compliment; his work is simple yet profound, and speaks to the power of community. We did our best to emulate his style with the five pillars illustrations.
Five Pillars (from left to right) are Personal Transformation, Medical Science, Purpose, Community, and Accountability.
All 155 pages of the Ten Tasks book were hand-designed to offer both quick-read and extended versions of each chapter; read only the bold text or dive in and get the full story.
Written with the voice of those who’ve been through the tasks, this book is meant to be carried as a constant reminder of the work to be done.

Ample white space provides opportunity for patients to take ownership of the book by writing in the margins, marking up text, and drawing as a form of release.

Thanks for viewing! If you know someone affected by opiate addiction, we encourage you to check out the Groups website here.
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Groups
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Simon von Elgg

Groups

Branding for an affordable, outpatient opiate addiction recovery clinic chain offering Suboxone and group therapy.
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