DCCRUDO 旦可韵 | ABD案例

Brand history
30 years of high-end customization of knitted products
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DCCRUDO was founded in 1989. Its product line covers women's clothing, men's clothing, baby and children's clothing, and can be designed and customized according to customized requirements. It has more than 300 stores nationwide and is widely favored by the public. It is well-known in the field of sweater customization.

品牌背景
针织产品高端定制30年
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旦可韵创始于1989年，产品线覆盖女装、男装、婴童装，并皆可根据客制要求进行设计和定制，全国范围内拥有300余家门店，广受大众青睐，是毛衫定制领域有口皆碑的典范。

Isoline font, all uppercase
More quality and more fashionable
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In terms of font design, in order to create a high-end, natural and comfortable brand temperament, we have chosen an isoline design that can highlight the sense of quality. The all-caps design is simple, durable and more modern. Lowercase or initial capitalization will result in a lack of exquisite atmosphere. "DCCRUDO", "dccrudo" and "DCcrudo" are obvious. "DCCRUDO" is more modern, young and fashionable, and can be read and remembered better.

等线体、全大写
更品质、更时尚
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在字体设计上，为了塑造高级、自然、舒适的品牌气质，我们选择了更能突出品质感的等线体设计。全大写的设计，简约耐看且更具现代感，小写或首字母大写会导致不够精致大气。“DCCRUDO”“dccrudo”“DCcrudo”很明显，“DCCRUDO”更有现代、年轻、时尚感，也能更好的被阅读和记忆。

DCCRUDO naming
Break the tradition and reshape the definition
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The brand name is one of the ultimate assets of the brand, and it is responsible for the spread, recognition and memory of the brand. We hope that the English name of the brand is simple, easy to remember, and also reflects the brand culture and tone.

Crude: Natural, we pay attention to the details of wearing, are more friendly to the skin, and take quality as the driving force. Just like being in nature, feeling freedom and breathing.

The last letter "O": stands for "Dan", a new sun, bringing light to all things on the earth, and making clothing with warm and natural fabrics.

DCCRUDO 命名
打破传统·重塑定义
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品牌名称是品牌最终要的资产之一，承担着品牌的传播、识别与记忆。我们希望品牌的英文名是简单、易记的，同时也是能体现品牌文化以及调性的。

Crude：天然的，我们以关注穿着的细节感受，对皮肤更友好，以质量为动力。就像身处自然一样，感受自由与呼吸。

尾字母“O”：代表“旦”，新生旭日，给大地万物带来光明，以温暖天然的布料韵语服装。

Everything can be woven
KNITTING FOR ALL
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Everything in the world originates from nature and is endowed with nature. DCCRUDO resonates with nature in the grasslands, Gobi, and mountains. It selects high-quality cashmere, wool, silk, linen, cotton and other natural materials, recreates it in awe, and appeals the spirit of all things to fabrics. Everything can be woven, weaving everything.

Sketch illustrations show the unique concept of the brand. The delicate and realistic lines show the pure natural texture, natural and comfortable, which is DCCRUDO ultimate pursuit of raw materials; at the same time, the lines are intertwined, which blends the weaving with nature, and perfectly interprets the collision of modern craftsmanship and natural materials.

万物皆可织
KNITTING FOR ALL
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世间万物，源于自然，赋予天然。旦可韵在草原、戈壁、山野中与自然共鸣，甄选优质羊绒、羊毛、丝、麻、棉等天然原料，本着敬畏之心再造，将万物之灵诉诸于织物之中。万物皆可织，织以造万物。

以素描插画，呈现品牌的独特理念。细腻写实感的线条展现的是纯粹的自然质感，天然而舒适，是旦可韵对原材的极致追求；同时线条互相交织，是将编织融于自然，完美演绎现代工艺与天然材质的碰撞。