This project was for my junior year Typography class where we were tasked to create a magazine complete with a masthead, cover page, table of contents, feature article, and turn pages. 

We had to choose one from the four categories: Sports, News/Current Affairs, Fashion/Lifestyle, or Travel. The project also had to demonstrate two typographic principles from the book, "Typography Essentials" by Ina Saltz. For my project, I chose to do a Fashion/Lifestyle magazine dedicate it to my friend, Jaya and write a fashion interview about her style and how she expresses herself and her spirituality through fashion. The typographic principles I chose to showcase were "Deconstructed Type" and The Rule of Three Typefaces". 

We were also given names to choose from based on the category we chose. The options for fashion/lifestyle were Makazan, Kazana, Magasin, Rag, Flair, Moda, and Form. Ultimately, I chose, Form. 

In the initial moodboarding and sketching process, I took a lot of inspiration from more fashion/pop culture based magazines like ASOS Mag, Vogue, and GQ. In these types of magazines, the images serve as the centerpiece that draws the reader in while the type serves as a more supporting element. As a designer, I'm drawn to this type of layout and wanted to explore it in my magazine since Jaya and I have photoshoots often.

When I began creating the initial roughs for my masthead, I pursued two main ideas for "Form" and "Flair" but ultimately ended up choosing the Form masthead to further develop 

After my initial crit, I began revising and finalizing my masthead design. I zeroed in on 3 typefaces to use (Didot, GT Americana, and News Serif), refined the slice effect in the "Form" title, cropped the picture of Jaya, and began adding and aligning all the other details like the bylines, date, barcode, and feature title/description

FINAL MASTHEAD/FRONT COVER

In my initial moodboarding and sketching process, I continued the theme of keeping dynamic imagery as a centerpiece and keeping the type as a minimal accent 

I began experimenting with different aesthetics based off my moodboard and created three initial roughs. The design I ended up pursuing was the b/w image of Jaya's arm because her tattoo contains a very unique and powerful story; I thought having it as an intro to the magazine and feature article would help set the tone and also provide some humanity for Jaya - the centerpiece of the mag

After the initial crit, I began implementing more illustrative elements (based on the feature article design that I was working on simultaneously), refining my type on the right side, and adding context to Jaya's tattoo 

FINAL TOC DESIGN

I was working on my table of contents and feature article designs simultaneously. As such, some of their aesthetics carried over from one another. In the initial sketching process, I wanted the spread to read as a grand opening to the article- which prompted 3 individual designs

After the initial critique, I decided to go for a "teen-vogue" - esque, hand lettered design and develop it on the first design. All text and hand lettered designs were hand-drawn in procreate and imported into InDesign. 

For my turn pages, I definitely wanted to tone down some of the previous illustrative elements that I had, while at the same time making the aesthetic cohesive and allowing for the type to shine. However, like the rest of my magazine, I wanted the images to serve as the centerpieces and the type to serve as the accents; which given the interview-driven format I was aiming for, was definitely a challenge. 

But a fun one nonetheless 

INITIAL TURN PAGE DESIGNS

EVOLVED TURN PAGE DESIGNS

FINAL TURN PAGE DESIGNS