CAPSULE
3.3*
3.3*
ASSOS BICYCLE
WINTER DIGITAL
CAMPAIGN
WINTER DIGITAL
CAMPAIGN
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Client: Assos Switzerland / Production: Creative Doing / Direction: Guillaume Allantaz /
Dop: Jonathan Grimault / Production manager: Helen Coyon-Moore /
Camera assistant: Augustin Bendjama / Drone Light: Sigurður Helgason / Fixer: Snorri Thor /
Dop: Jonathan Grimault / Production manager: Helen Coyon-Moore /
Camera assistant: Augustin Bendjama / Drone Light: Sigurður Helgason / Fixer: Snorri Thor /
Editing: Guillaume Allantaz / Colorgrading: Sebastien Baudemont / Rider: Romain Muller /
Music composition & mixing: Florent Pitiot /
Music composition & mixing: Florent Pitiot /
PRODUCT
IS KING
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To highlight the technical specificities of the product (High insulation) that make it possible to ride in extreme conditions we decided to trap the product in a big ice cube and do all the packshots of the product playing with texture and linking the effect to our story.
IS KING
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To highlight the technical specificities of the product (High insulation) that make it possible to ride in extreme conditions we decided to trap the product in a big ice cube and do all the packshots of the product playing with texture and linking the effect to our story.
HIGHLIGHTING THE
LANDSCAPE
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I wanted to have a continuity between the shots, but also play with scales, shooting gigantic icebergs and lighting them in the same way as we did with the product in studio. we worked with a drone light during the whole shoot to light up the cyclist but also to bring a unique point of view on the majestic glacier and Icebergs of iceland.
CAPTURING
MOVEMENT
MOVEMENT
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TO GIVE A SENSATION OF SPEED, AGRESSIVITY AND COMMITMENT, WE WANTED THE RIDER WITH AN AGRESSIVE ATTITUDE. WE ALSO PLAYED ON CONTRAST WITH THE ENVIRONMENT IN SOME SLOW SHUTTER SHOTS... BECAUSE I JUST LOVE THE AESTHETICS OF SUCH SHOTS.
BEHIND
THE SCENES
THE SCENES
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LOVE SHARING SOME BEHIND THE SCENES,
WHEN WE ALL TRYING ARE TO CREATE MAGIC ON FILM.
WHEN WE ALL TRYING ARE TO CREATE MAGIC ON FILM.
