Rain Bird pushes an annual pricing campaign to ensure their product is fairly priced and represented. This campaign took the approach of a political campaign demanding the people right to a fair and honest price, this campaign ran during the 2012 Preseidential Election Campaigns. For this campaign we produced a seperate landing page for their products, print and digital ads, direct mail, and in-store point of purchase materials.

 

Copywriter: Jon Lundeen

CD: Dave Christiansen