Minn Kota Ulterra
Ulterra launched as the first trolling motor with automatic stow & deploy as well as power trim. This product launch used multiple media to successfully introduce the new product to the fishing industry.
Print ad series with headlines that identified the key features of the new motor
Digital ads with multiple sizes to show key feature of the New Ulterra
Rich media digital ads to allow consumer a chance to interact and learn about the New Ulterra
Television spot that was also utilized in shorter edits for web use
Feature focused video to help educate consumers on the features of the New Ulterra
