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    Toy that aims to reduce discrimination towards indigenous communities by relating children to their cultural heritage and giving a new value to t… Read More
    Toy that aims to reduce discrimination towards indigenous communities by relating children to their cultural heritage and giving a new value to the diversity of the country. Read Less
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This project is the result of an investigation focused on the Mexican social context and the way we relate to indigenous cultures. The main objective was to provide a product that could be used as a narration method for new generations, changing the negative perception towards this communities.
Graphic mapping of context and analyzed data.
Indigenous cultures (Pink) and Urban Context (Orange).
There are more than 68 different indigenous communities in Mexico, each one with it's own worldview, traditions and myths. The project aims to be a way to approach this information to new generations as way to reduce social discrimination.
Decorative Texture