Shroom Forest

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Shroom Forest

Shroom Forest是艺术家Ziyuan于2021年在纽约成立的香薰蜡烛工作室，全线产品由Ziyuan设计开发并手工制作完成，品牌旗下产品皆为艺术家的手作蘑菇造型蜡烛，Shroom Forest追求气味、工艺与视觉艺术的融合。基于Shroom Forest“将迷幻时尚融入到自然造型”的产品理念，我为Shroom Forest设计了一套像是迷幻市场的品牌形象，针对不同款式的蘑菇蜡烛，设计不同的价签，将产品置入于纸浆生鲜盒中，“艺术蘑菇”与“生鲜市场”相互结合，使得Shroom Forest的形象充满了趣味性。

Shroom Forest is a scented candle studio founded by artist Ziyuan in NYC, 2021. Ziyuan designed and developed her whole product line and all the products are hand-made mushroom form candles. Shroom Forest pursues the harmony of scent, craft and visual art. Based on the brand concept of ‘infuse the psychedelic fashion into the nature form’, I designed a ‘psychedelic market’ style visual identity for shroom Forest, crafted different labels for different types of mushroom candles. I combined the idea of ‘artistic mushroom’ and ‘fresh market’ by placing the products into the paper grocery packages, which gives the visual identity an extremely fun touch.